A rare opportunity has become available for a creative, pro-active and results-driven Marketing Lead to become the storyteller of The Flow Studio. You will be responsible for the overarching brand strategy. You will create, curate and manage all day to day social platforms and marketing content/campaigns (online and offline), delivering captivating content that drives brand awareness and engagement whilst ensuring a seamless customer journey for our clients.
Job Description
- Marketing strategy – Conceptualize and execute seasonal and tactical campaigns and other marketing strategies across both online and offline channels. Regularly analyze industry trends and topics to identify opportunities to drive brand awareness and growth
- Content management – Plan, schedule and manage daily social media posts across all channels (EDM, Instagram, Insta-Stories, Facebook) as well as proactively engaging with our social communities including high level customer care
- Newsletter management – Designing engaging EDMs with a focus on improving click through and conversion rates, including setting up automated customer journeys
- Content creation – creating captivating and engaging brand-relevant content to drive brand visibility and engagement for all channels (IG, stories, website, EDM and offline) through photography, videography, graphic design and running of photoshoots (from moodboard to execution)
- Copywriting – Understand The Flow Studio’s tone of voice and deliver our brand message across all platforms – social media, digital marketing, website, blog and in studio communications
- PR – Originate and manage end-to-end process of all partnerships, synergies and collaborations
- Paid Advertising – Develop and implement ad campaigns across Facebook/Google Ads and improving SEO, with a key focus on ROI and driving revenue. Daily analysis of ad performance, consistently reviewing and making necessary iterations to running campaigns
- Creative – Conceptualize and design creative digital content for all channels; including graphics for socials, website and EDM design
- Analytics – Analyze and present monthly data analytics (digital and offline) to identify opportunities for growth and improvement
The ideal candidate has: - 2+ years’ experience in a similar marketing role
- Able to demonstrate a successful track record of social media management and execution
- A specialist understanding of all major social media platforms and analytics to deliver ROI
- Highly creative, a strong design sensibility and attention to detail – with experience in creating unique and engaging design concepts and digital content across a variety of platforms
- A creative wordsmith and brand advocate, who can embody The Flow Studio’s brand through exceptional written and oral communication skills
- Highly effective time management and organisational skills, and the ability to work autonomously to tight deadlines while being a team player
- Skilled in Microsoft Office, Adobe Photoshop, Illustrator, Mailchimp, Facebook Insights, Google Analytics, SEO
- Experience in WordPress highly regarded
- Positive work ethic, willingness to unlearn/relearn and a sense of humour.
- Passion in yoga or pilates is a plus